Burson-Marsteller hosted a lunch discussion on Wednesday 16 September on the forthcoming Code of Conduct on mobile health (mHealth) applications, an industry-led initiative launched with the support of the European Commission.
The initiative seeks to foster citizens’ trust and help the development of health applications (‘apps’) while respecting the EU framework on data protection and security.
The debate, held under the Chatham House rule, gathered more than fifty representatives from the EU institutions, industry, trade associations and NGOs at Burson-Marsteller’s premises in Brussels. The discussion was led by Michał Boni MEP (EPP, Poland), Pēteris Zilgalvis, Head of Unit Health and Well-Being at DG Connect, and Michele Pastore, Policy Manager at Samsung Electronics Europe and Chairman of DigitalEurope’s eHealth group.
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Photos (c) Burson-Marsteller / Suzanne Schols