Cameron looks to secure legacy as referendum campaign kicks off

Europe has been an issue that has dominated British politics for decades.

The question of the UK’s membership of the EU has been the subject of major swings in public opinion and a constant theme in general elections.

Successive governments have been forced to defend their record in key negotiations with their European counterparts, to frequent and prominent public criticism.

Read more on the Burson-Marsteller UK blog

Words  David Mitchell (Burson-Marsteller UK, London)
Photo  CC/Flickr number10gov

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