Posts in "Events" Category

Briefing: mHealth on demand

Burson-Marsteller hosted a lunch discussion on Wednesday 16 September on the forthcoming Code of Conduct on mobile health (mHealth) applications, an industry-led initiative launched with the support of the European Commission.

The initiative seeks to foster citizens’ trust and help the development of health applications (‘apps’) while respecting the EU framework on data protection and security.

The debate, held under the Chatham House rule, gathered more than fifty representatives from the EU institutions, industry, trade associations and NGOs at Burson-Marsteller’s premises in Brussels. The discussion was led by Michał Boni MEP (EPP, Poland), Pēteris Zilgalvis, Head of Unit Health and Well-Being at DG Connect, and Michele Pastore, Policy Manager at Samsung Electronics Europe and Chairman of DigitalEurope’s eHealth group.

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Photos  (c) Burson-Marsteller / Suzanne Schols

Five issues facing health policy in the Brexit debate

The big political issues are making the headlines, but how would a British departure from the European Union affect the nuts and bolts of European cooperation?

Burson-Marsteller Brussels hosted a panel discussion on ‘Brexit? The impact on Health Policy and Pharmaceuticals’ last week, with Brussels’ most influential health policy thinkers in attendance.

Here are the five key issues facing EU health policy as the British referendum and a potential Brexit looms.

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