Latest Blog Posts — Page 3

Europe’s response to growing cybersecurity threats

Governments and businesses alike are girding themselves against cybersecurity threats, as hackers keep finding new ways to steal and reveal our data. These threats will become the new normal, but as John Higgins warns, we can still do a lot to protect ourselves.

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A new EU goal: Tackling football’s imbalances

Football is bigger than it has ever been, and as its business grows, it faces new regulatory challenges. The European Union has tried to stay out of football, but William Gaillard argues that it should do more to ensure that the game is played fairly

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The EU needs to stay the course with its energy policy

The EU has faced a series of economic challenges in recent years, which have brought significant political and social impacts. Continuing the series of articles by Burson-Marsteller’s senior advisors on the future of Europe, Derek Taylor urges the EU to stick to its energy strategy, which will bear fruit eventually.

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The EU needs to rediscover its ambition

The EU has faced a series of economic challenges in recent years, which have brought significant political and social impacts – but the signs are that Europe is turning a corner. Continuing the series of articles by Burson-Marsteller’s senior advisors on the future of Europe, Miguel Ferré urges the EU to show leadership in defining a way forward.

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Will the EU’s eastern neighbours ever join the club?

The EU has spent more than a decade pondering how to deal with countries to its east that would like to join. In 2009, it launched the Eastern Partnership, meant to handle the European aspirations of six of them, yet has kept them at arm’s length. The Eastern Partnership summit in Brussels on November 24 underlined the EU’s common cause with the six, Azerbaijan, Armenia, Belarus, Georgia, Moldova and Ukraine. But once again, the EU offered them no prospects of joining.

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Can Europe hold the climate line without the US?

The Paris climate change agreement two years ago was the high point in the global push to reverse rising temperatures and cut carbon emissions. US President Donald Trump’s pledge in June to pull out of the Paris deal, has clouded prospects for successful climate action. At the latest United Nations summit on climate change, COP23, which opened in Bonn, Germany on November 6, the challenge for the European Union is to keep the show going.

Around 20,000 people will attend the two-week COP23, where delegates will work out how to execute the Paris deal. They will address issues such as how countries will track and report their emissions and have them verified. This covers national plans, targets and milestones, which will be assessed and reviewed every five years, to see whether they are making an effective contribution. Britain, France and Germany have all proposed a ban on fossil fuel cars by the year 2040 and some countries, such as New Zealand, say they aim to reduce emissions to zero by 2050.

Although the Bonn conference lasts for a fortnight, national leaders and environment ministers are not expected until the second week, including German Chancellor Angela Merkel and French president Emmanuel Macron, and – in apparent defiance at Trump’s position – California Governor Jerry Brown will also attend.

The EU has long been the most vocal messenger when it comes to global warming, and the Paris deal was the culmination of years, if not decades, of European environmental diplomacy. The US, which had been a fervent EU ally on climate change during Barack Obama’s presidency, has now become a major brake. Indeed, the EU is bracing for the Trump administration to use the Bonn meeting to push for “clean coal” as a solution to climate change.

Paris deal still strong

It is testimony to the strength of the Paris deal that Trump’s decision to pull out will not change the fundamentals. The White House announcement actually triggered a powerful response in support of Paris. It prompted countries and stakeholders to advance and even intensify efforts to curb greenhouse gas emissions and boost resilience to climate impacts. Tellingly, no-one took seriously the President’s suggestion that the Paris deal should be renegotiated.

As the US is the world’s richest nation and second biggest polluter, its withdrawal will have an impact. But Washington is isolated on the issue: the US is soon to become the only nation in the world refusing to ratify – after Syria’s recent announcement. Under the rules, the US cannot leave the agreement until 2020, so they have sent a team of negotiators to Bonn. And as well as the official US delegation, there are representatives from many US states, cities and businesses who have already committed to help limit global warming.

With the US out of the equation, it has fallen to China to partner with the EU on climate issues. A decade ago, that would have sounded like a preposterous notion: China was responsible for some of the most polluting industries, surpassed the US in 2007 to become the biggest source of carbon emissions, and seemed like the biggest block to UN climate talks.

But there has been a remarkable turnaround in Chinese politics. Beijing accepts the health and environmental dangers of carbon emissions, has committed to a low-carbon economy (it was in 2014, ironically in a joint announcement with the US, that China pledged to peak its carbon emissions by 2030), and has invested heavily in renewable energy, becoming the world’s biggest producer of solar panels.

Indeed, the day after Trump announced he would withdraw from the Paris deal, the EU and China agreed at a summit in Brussels to step up their cooperation on climate change. China is now filling the void left by the US, and approaching the Bonn summit with the same determination as the EU. Beijing plans to roll out a national carbon market in the coming weeks. And as the world’s largest carbon emitter, accounting for 29% of the global emissions, China is well-placed to bridge the divide between rich and poor countries.

EU stepping up to the plate

China’s emergence as a climate leader puts pressure on the EU to keep up its own commitments. The EU’s record is strong, as it is expected to achieve its 2020 targets: greenhouse gas emissions have already fallen below the 20% reduction target; renewable energy use is growing faster than initially planned to reach the 20% target level; and energy consumption is set to reach the 2020 energy efficiency target. But the pace of reductions will slow down after that date. Last month, the European Parliament backed a resolution calling on the EU to raise its 2030 climate targets and to come up with a mid-century zero-emissions strategy before an all-important UN summit in 2018.

If the EU wants to stay ahead of the game, it must demand more ambitious commitments from its own member states. For example, Germany, the host of COP23, claims to be a green leader, but its decision to phase out nuclear power means more coal-fired generation. Germany is now set to miss its 2020 carbon cutting targets – an issue that has now been raised in the ongoing government coalition negotiations.

The EU should also engage more with the different actors such as cities and the private sector. Local and business action has been especially effective in the US, beginning more than a decade ago, and did much to mitigate the federal government’s then inaction on climate. The EU could follow this example, encouraging and uniting local actions, and use them to firm up member state commitments.

But above all, the EU needs to keep up its climate diplomacy. The Paris deal is one of its greatest international achievements, but climate politics are a process, not an end. At Bonn, the EU must ensure that even without the US, the world remains committed to a low-carbon future.

Author: Anett Toth | Leo Cendrowicz

What to expect from Juncker’s final year

Regardless of who follows in his footsteps as Commission President, Jean-Claude Juncker aims to point the European Union in a direction of reform and unity that brings it ever closer to becoming a federal entity.

That at least is the conclusion from the Commission’s 2018 work programme unveiled on October 25, which includes 26 new initiatives like creating a Eurozone finance minister, banking union, reforming the EU’s long-term budget, ending the tax veto, a new pan-EU cyber-security agency, and addressing the spread of fake news.

The programme covers the final full year of the Juncker Commission, which the former Luxembourg prime minister promised would be his sole term. As one of the last European leaders who still believes in the EU federal ideal, his time in office has been characterised by a defiant call to European unity even as the winds of populism have swirled around the bloc. Now that the worst of the political and economic crises appear to have abated, Juncker has talked of building on the “momentum of confidence” to accelerate integration, with his 2018 programme reflecting his bold ambitions. “Europe is regaining its strength, and we must take advantage of this renewed momentum,” he said.

Much of Juncker’s vision for the EU had already hinted at during his State of the Union address in September. “We have already put on the table 80 percent of the proposals we promised when this Commission took office. The priority must now be on turning proposals into law, and law into practice,” he said.

Speaking at the European Parliament in Strasbourg, his First Vice-President Frans Timmermans promised that the “limited number of new proposals” would be delivered by May 2018, so that the legislative work in the Parliament and in the Council of Ministers can be finished before the May 2019 European elections.

EU Economy Minister

The stand-out proposals will be unveiled in December, when the Commission will present a series of economic reforms, including a new “democratically accountable” EU economy and finance minister who could order Eurozone member states to make structural reforms.

This is linked to plans for the EU’s long-term budget, the Multiannual Financial Framework, measures to transform the European Stability Mechanism into a European Monetary Fund, and to integrate the fiscal compact into EU law.

However, Aaron measures are still more modest than French President Emmanuel Macron’s proposal earlier in October for a Eurozone budget representing “several points” of GDP. Juncker’s plans would only be within the existing financial framework, whereby the EU’s budget is around 1% of GDP, and would also cover structural reforms in the member states and pre-accession support for countries aiming to become Eurozone members.

Tax avoidance

One of the major Juncker Commission campaigns has been against big business tax avoidance, with many multinational companies accused of re-routing their profits via the bloc’s low-tax states. Planned taxation measures, slated for next year could cost the veto powers of the EU’s smaller states. All 28 EU members currently need to back tax changes, a condition that has allowed low-tax states like Luxembourg, Ireland or Malta to block reforms.

The Commission will overcome this by using a clause in Article 48 of the Lisbon Treaty allowing decision-making by qualified majority in sectors where unanimity is usually the rule. This is the so-called passerelle clause, which the Commission wants to use for “important single market questions” like the common consolidated corporate tax base, on VAT, fair taxes for the digital industry and the financial transaction tax. The move was already endorsed by at the EU summit on October 19-20, and while it could upset low-tax states, they could still block the use of the passerelle clause.

On top of the 26 new initiatives, there are some 66 pending proposals and ongoing legislative negotiations in the work programme that the Commission wants agreement on before December 2018. These include revision of the Posted Workers Directive, copyrights reforms, new climate targets for 2030 and screening of foreign direct investments.

Circular Economy, Clean Energy, food supply and more

Other proposals aim to improve the EU food supply chain, extending the remit of the European Public Prosecutor’s Office to tackle terrorism, an action plan on Financial Technology (FinTech) that includes a framework on crowdfunding, and a proposal “addressing online platform challenges as regards the spreading of fake information”.

The Commission has already released plans for the Circular Economy and Clean Energy, so the work programme aims to deliver on both, dealing with legal, technical or practical bottlenecks at the interface of chemical, product, and waste legislation. Likewise, the programme aims to follow on the Security Union plans, particularly in the interoperability between EU information systems for security, border and migration management, revising the Visa Information System, as well as overhauling residential and travel documents.

The Commission also suggests that 18 ongoing legislative proposals should be withdrawn or repealed, as negotiations are either stuck or are out-of-date.

For some of the EU’s critics, this represents a juggernaut on the road to an EU superstate. The most vocal of these will be in Britain, which is due to leave the EU at the end of March 2019, about three months before Juncker’s replacement is chosen. The more serious challenges will come from amongst the EU27, with some – especially the non-euro members in eastern Europe – already warning that it could lead to a two-tier EU.

The work programme also reflects the changing international environment since the election of Donald Trump as US President last year. Apart from a small reference to the US economy, none of the new policy initiatives mention the US or the transatlantic partnership. This is a significant change from the days when the planned Transatlantic Trade and Investment Partnership (TTIP) was a Brussels priority.

China, which is arguably now as powerful on the world stage as the US, does not appear in the document either. On the other hand, India, Japan and Russia are part of the 2018 programme. This ties in with the September initiative on Screening Foreign Direct Investment in the EU, a move to ensure that the EU’s strategic economic sectors are given special protection.

Ultimately, as Timmermans noted, the work programme is about keeping the EU’s focus stays on the things where European action has most added value. “The European Union will be judged not on the number of directives and regulations we adopt, but on the tangible results our policies deliver to our citizens and businesses,”he said. That judgement is still to come.

Authors: Leo Cendrowicz | Elizabeth De Bony | Venetia Spencer

The EU’s new mission: Get serious about security

Threats to our security and defence are challenges which must be tackled across borders and underline the need for EU cooperation. Although ideas on common security were broadly welcomed as part of the White Paper on the Future of Europe, Europe needs to do more. As part of our series of articles by Burson-Marsteller’s senior advisors on the future of Europe, Peter Hudson urges the EU to take bold steps to beef up its security and defence cooperation.

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